Rebranding project for JJ Gelato in collaboration with the graphic designer Elisa Altan. We designed the entire visual system starting from the logo, to the ice cream cups, paper, stickers, bags, and window graphics.

We chose a bold typographic pairing with a craft-inspired yet contemporary feel, combined with playful and ironic illustrations, underlining Gioele’s hands-on, research-driven method.

Photos: Carlo Banfi
Font: Buzz by OTT - Ornamental & Title Type